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My prototypical customer is a student at the University of Florida. It is a third year student who is a male and takes 13 credits. He often has to go to the library and struggles to find parking, and that always brings him a lot of stress. His hobbies include playing videogames, studying, and working out. He drives a red Nissan Sentra.  He likes to watch a lot of sports and The Office. He is very technologically advanced, and is on his phone very often. He doesn’t read much except for when he has to read for school. His favorite kinds of food are Chinese and Italian.

I have a lot in common with this customer. We both go to UF and are very involved in our studies. I also play a lot of videogames, work out often, and watch a lot of sports. I don’t think this is a coincidence that I have a lot in common with my prototypical customer because we typically create products that would satisfy our own needs.

What's your secret sauce?

Five ways that I am unique:

I treat every person with the same amount of respect.

I observe everything when I walk into a room and analyze situations well.

I work better in team settings, especially when I am leading a group.

I am very technologically advanced, and can operate well on most programs.

I can hold a conversation with almost everybody I meet.

Interview #1: Brett Mira

The main takeaways that I got in my interview with Mr. Kaiser is that I am very friendly and would do anything to help out a friend. He explained that I would always have his back in any sort of issue.

Interview #2: Jake Londos

Jake Londos states that I am always looking to stay busy and I like being productive. He believes I am one of the most efficient people he knows. This could help me in any sort of work scenario.

Interview #3: Dante Watson

Dante Watson said that his favorite quality about me is my energy that I bring to any sort of event. We have worked together on many projects and service events, and he observed that I am always positive and bringing energetic vibes.

Interview #4: Rob Freedman

Mr. Freedman had a similar response to Jake Londos, when he referenced efficiency when he thinks of me. Adding on to that, he added that I tend to be a happy person and never bring him down.

Interview #5: Dylan Pulitano

Dylan Pulitano referred to athleticism when talking about my skills, which obviously does not translate to a business environment. Although that is the case, he also mentioned that I never seem very stressed or frustrated.

I think that the people I interviewed have a pretty similar opinion of myself to my personal opinion. I try to be very efficient and positive, so that was good to hear. When I look back at my list from the first part, I would only change the last one out for having a very positive attitude all the time.

Figuring Out Buyer Behavior No. 2

In this exercise, I interviewed Jovani Pastrana, Jake Greenberg, and Matthew Udine. These students all park on campus, and typically struggle to find parking. Since my product is an application that would be downloaded, rather than purchased online or in a store, I approached the questioning a little differently.

When asking what matters the most when downloading an application, the general consensus among the people I interviewed were that the most important qualities about an application that they would like to download are free apps and apps with high speed. The application would most likely be downloaded from an app store or a downloadable link. All of the interviewees did not have a problem with this method. Jovani Pastrana added that during his post-purchase evaluation of a purchase, he determines whether or not it was a good purchase by how often he uses it.

This exercise has definitely opened my eyes to some aspects of the buyers’ perspective. I have a lot of similar mindsets as the buyers, so that is good because it guides me to creating the best product possible.