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My prototypical customer is a student at the University of Florida. It is a third year student who is a male and takes 13 credits. He often has to go to the library and struggles to find parking, and that always brings him a lot of stress. His hobbies include playing videogames, studying, and working out. He drives a red Nissan Sentra.  He likes to watch a lot of sports and The Office. He is very technologically advanced, and is on his phone very often. He doesn’t read much except for when he has to read for school. His favorite kinds of food are Chinese and Italian.

I have a lot in common with this customer. We both go to UF and are very involved in our studies. I also play a lot of videogames, work out often, and watch a lot of sports. I don’t think this is a coincidence that I have a lot in common with my prototypical customer because we typically create products that would satisfy our own needs.