Friday, October 5, 2018

Figuring out buyer behavior No. 1


The segment I have chosen are students just like myself, who have motorized vehicles and drive on campus often. After interviewing the students in my class, I have come to some very interesting conclusions. All three students agreed that the application would prove more effective at nighttime. They said that although during the day parking can be difficult sometimes, at night is really when it starts getting tough. Nevertheless, I don’t think that takes much away from my idea. If it has a serious use at any hour, then it is successful. When the people I interviewed have this problem, there is nowhere to search for a solution. If they cannot find a parking spot in a parking lot, they typically just move on to the next one. This segment could definitely use my application, especially being so tech savvy.

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