Figuring Out Buyer Behavior No. 2

In this exercise, I interviewed Jovani Pastrana, Jake Greenberg, and Matthew Udine. These students all park on campus, and typically struggle to find parking. Since my product is an application that would be downloaded, rather than purchased online or in a store, I approached the questioning a little differently.

When asking what matters the most when downloading an application, the general consensus among the people I interviewed were that the most important qualities about an application that they would like to download are free apps and apps with high speed. The application would most likely be downloaded from an app store or a downloadable link. All of the interviewees did not have a problem with this method. Jovani Pastrana added that during his post-purchase evaluation of a purchase, he determines whether or not it was a good purchase by how often he uses it.

This exercise has definitely opened my eyes to some aspects of the buyers’ perspective. I have a lot of similar mindsets as the buyers, so that is good because it guides me to creating the best product possible.